Editorial and PR Photography

The PR industry has evolved and developed immeasurably over the years. In essence, though, PR efforts are still about finding a way to get your name and your message out there. You’re still trying to reach a target audience with news or announcements that will improve their opinion of your organisation or brand.

Social media and other modern communication channels have made that easier. Any organisation can set up a social media account and freely share whatever they wish. If you want to reach a wider audience and not just communicate within the echo chamber of your own followers, though, you need to convince other people that what you’d like to share is newsworthy.

High quality editorial PR photography is invaluable in this regard. Many outlets and channels, especially in the print media, simply won’t publish a story unless there’s a compelling image to go with it. Their priority is their own readers, and these consumers want an engaging visual experience. Stunning, attention grabbing images can help sway editors or journalists regarding the quality of a story and its suitability for coverage. The best editorial PR photos augment and illustrate a story, rather than just accompanying it. They make the whole story more attractive – to those who you need to give it coverage, and to those who you want to read it.

In the age of video calling and group chat apps, people are continually striving for instant communication. They don’t have time to dedicate to anything lengthy or complicated; letter writing gave way to emails, which in turn are losing out to instant messaging.

Top quality editorial photographs have an immediacy that the written word simply can’t match. The right photograph to accompany an announcement or story can convey your message in an instant. With the right choice of image, the audience will grasp the fundamentals of your story before they even start reading.

This instant impact imagery can only be achieved through professional photography. Stock images or amateur snaps simply aren’t powerful or tailored enough. At SNS Group, we don’t just capture the key moments outlined in a client brief. We use our experience of (and passion for) digital and print media to craft the perfect images – ones which tell your story in exactly the way you want it to be told. That’s why some of the largest and most-respected institutions across many different industries trust us to convey the visual aspects of their messages.

Some organisations make the mistake of thinking editorial PR photography (or PR in general) is a separate entity to marketing. That couldn’t be further from the truth. Your PR efforts aren’t just about telling stories or making announcements; they’re another way for you to build your brand and develop a more positive relationship with your audience.

If you’re a charitable organisation and are proud of your fund-raising efforts, you want to get the word out. The story of your success is certainly worth telling. What you’re looking to do by sharing that story is to (a) raise your profile, (b) get more people thinking about what you do, and (c) persuade some of them to help you in the future.

PR efforts are a key component of building your brand, which makes the images accompanying any stories or announcements critical. The team of top-class photographers SNS Group works with can help you ensure that the images you share with the world are always on-brand and on-message.