The Corporate Photography Your Firm Deserves
The best corporate photography creates a connection between companies and their target audience. It helps to turn prospects into customers, makes clients feel more engaged, and can effectively convey the most complex messages.
At SNS Group, we’re highly experienced in the corporate sector. We regularly work with boards (and board members) of some of the best-known organisations in the UK. From providing staff headshots to attending AGMs and other high-level corporate meetings, we provide our clients with the corporate imagery that helps keep them at the top of their fields.
By working with a corporate photographer, your business can also receive that kind of top-class help. We love working to complex and unique briefs, providing tailored imagery that will always be visually stunning. This corporate photography is perfect for use on websites, in catalogues, as part of direct mail marketing campaigns and plenty more besides. Regardless of how you decide to utilise the superb images a corporate photographer from our team will generate, their impact on your organisation will be immeasurable.
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Some of Our Corporate Photography…
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Effective Branding
Corporate photography is a hugely effective way for any business or organisation to create and establish their unique brand. The high quality and on-message images which a corporate photographer can provide are invaluable for painting a picture of an organisation in peoples’ minds.
By working with SNS Group, you can start realising the full potential of corporate photography. From internal office shots to the images you use to publicise announcements and presentations, future visuals can be put to work building your brand. Whatever thoughts or feelings you need your brand to evoke in the minds of your audience, intelligent use of corporate imagery helps to achieve and engender them. Different styles and tones of photographs can be created to work perfectly with your brand identity. Whether you need to convey professionalism and solidity, or fun and innovation, SNS Group can provide the perfect corporate images.
Attention-grabbing images can repay their one-off costs in a multitude of ways. You can make your website more individual and personal. You might choose to share details of conferences of other big events over social media. You can drop these photos into brochures, print them onto banners for events, or use them in advertising campaigns. They’re yours to re-use however and whenever you see fit.
Head of the pack
Whether you’re a commercial retailer, a B2B company or a not-for-profit organisation, you need to connect with your target audience. You want prospective customers, partners and employees to feel a connection to your brand – and also to your organisation as a whole.
A corporate photographer can help with this challenge. One of the best tools in the corporate photography arsenal in this regard is the humble headshot, and headshots of your organisation’s leaders and workers are great for reaching your audience in a way that no written information ever could. They put a (literally and metaphorically) human face on your organisation. It’s easy for people to distrust companies or organisations, and the phrase ‘faceless corporation’ is often used when people talk about firms they dislike. You don’t want to fall into this category, so publishing top-class headshots taken by a corporate photographer helps to humanise your brand. It even gives people getting in touch with a specific employee more of a sense of familiarity and trust.
Headshots can also be used to aid your overall branding. There are more choices in terms of composition and poses for headshots than you may imagine. Modern and quirky examples are great for young firms looking to break the mould, whereas more traditional images against neutral backgrounds convey an unspoken sense of gravitas and trustworthiness. SNS Group can help you make the right choices for your brand.
Establishing Company Culture
Internal office shots (or photos of your team in action) are brilliant for showing outsiders your organisation’s culture. When taken by experienced professionals, they let audiences know just what your firm or brand is all about.
Team building exercises or off-site conferences offer a great opportunity for these kinds of photos. The SNS Group team regularly cover these events for our clients. Fun and dynamic images from such events are perfect for showing people that an organisation is about more than what happens from nine to five. Candid corporate photographs taken at work are also very useful for any organisation, giving prospective employees a sense of what it’s really like to work at your company.
Real and unique images depicting company culture help you stand out from the crowd. People don’t remember stock images presented to them online or in marketing literature, but they tend to remember unique and fun images that aren’t like anything they’ve seen before.
The Social Network
Corporate images don’t have to be static or set elements, either on your website or in marketing materials. They can also be exciting and relevant photographs of corporate events, or compelling images to accompany a major announcement.
In today’s social media-driven society, high-end corporate photos can help your timelines and accounts to capture the imagination of followers and casual visitors alike. SNS Group’s team of corporate photographers can provide stunning images of a product launch or other newsworthy event, which you can then use to get the word out via any channel you wish.
The use of attention-grabbing images is sure to encourage increased engagement from social media followers, who will share and repost throughout their own networks. This in turn will intrigue people, getting them interested in what your organisation’s doing. That may persuade them to reach out and engage with you, and an engaged audience is far easier to reach with your overall message. It’s also made up of people who will convert into customers more readily – thanks to the power of corporate photography done right and used intelligently.
